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Cathexis Partners

INSIGHTS

Q1 2019

Nonprofit Technology Today

Nonprofit Fundraising and Marketing Trends to Watch in 2019
by Mark Becker, Founding Partner, Cathexis Partners

 
I’m not one to follow trends for the sake of following trends ― especially when it comes to technology. But, I do think it’s important to keep an eye on the latest tech to help boost your nonprofit’s fundraising and marketing results.

Check out my recent blog post, Nonprofit Fundraising and Marketing Tech Trends to Watch in 2019 for six trends we think are worth trying based on what we’ve been seeing at Cathexis Partners in our work with nonprofits.

Ask the Expert

Q: What can we do today to improve our online fundraising and marketing in 2019?
A: by Jon Reich, Partner, Operations, Cathexis Partners

The first part of the new year is a great time to think about making tweaks to your online fundraising and marketing that will pay off for the rest of the year and beyond. Here are four tips to help you optimize your online marketing and fundraising for 2019:
  • Polish your design. Your landing pages, website, and logo make a lasting impression on your constituents. Take a look at your designs to ensure they’re eye-catching and that they convey your organization’s mission and brand.
  • Assess your data. Your constituent and donor data hold a wealth of information. Be sure you’re managing and analyzing your data to uncover trends and find opportunities to improve your fundraising campaigns and events.
  • Fine-tune your campaigns. Ensure your events are optimized for recruiting and coaching participants. Also, make sure you’re leveraging your database, website, email marketing, social media, and software tools to engage with more supporters.
  • Evaluate your software. Whether you’re looking to use new software for the first time, or you want to re-evaluate your existing software, assess your organization’s needs and make sure the platforms you have in place are the right ones for your nonprofit.
If you need help in any of these areas, we have affordable services and special packages to help you move into 2019 more efficiently and effectively. Contact us today to find out how we can help, or check out our services.

Recent Project Launches

Congratulations to our clients on these recent launches:

NEWS AND EVENTS

WEBINAR

The Future of P2P Giving: Your Guide to Successful Livestream Fundraising Events
Tuesday, January 22, 2019
Dozens of nonprofits launched livestream giving programs in 2018, and a handful of industry leaders have already netted millions from their livestream event giving programs. Join us and Cohort3 to learn how to execute a livestream giving event for your nonprofit.
Register now

WEBINAR

What Every Nonprofit Should Know About Cryptocurrency
Wednesday, February 20, 2019
Is your nonprofit ready to take advantage of this new trend in fundraising? Join us, along with The Giving Block and the Lupus Foundation of America, for this webinar and learn the basics about cryptocurrency.
Register now

INDUSTRY EVENT

2019 Peer-to-Peer Professional Forum Conference
February 27-28; New Orleans
We’ll be attending this event and would love to talk with you about your peer-to-peer fundraising campaigns and events. Let us buy you a coffee, and let’s chat!
Contact us to schedule a time that works for you

RESOURCES

New Service Packages from Cathexis Partners

Don’t see what you need? We also provide custom services to meet your specific needs — at a price you can afford!
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