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Cathexis Partners


Q3 2019

Nonprofit Technology Today

Keeping Your Peer-to-Peer Fundraising Donors Engaged
by Mark Becker, Founding Partner, Cathexis Partners

At Cathexis Partners, we write and present a lot on the topic of peer-to-peer fundraising campaigns and events and how to recruit and empower participants to raise money for your organization. But one area we don’t always focus on is the people who donate to your participants’ peer-to-peer fundraising campaigns.

That’s why we teamed up with our friends at OneCause to develop a guide to help nonprofits improve donor engagement in their peer-to-peer programs. In case you missed it, download the guide now: The Peer-to-Peer Fundraising Journey: Keeping Donors Engaged

Ask the Expert

Q: How do I keep my donor data in good shape?
A: by Erin Fleischmann, Strategic Consultant, Cathexis Partners

Your donor data drives your donor communications, fundraising efforts, and reports. It’s important to make sure it’s as clean as possible.

Here are a few things you should be doing to ensure the wellness of your donor data:
  • Think about who needs what data and why. Think through each role in your organization and write down what information they need to see. This will help you understand which data items are important to collect and keep updated and easily accessible via reports.
  • Decide how often to clean your data. How often you update your data will depend on your organization’s specific needs. Start by running data integrity queries each week, then move to every two weeks, then once per month, etc. until you find the right frequency for your organization.
  • Review your data tables, queries, reports, and exports. You should periodically review these for erroneous or outdated items, and remove or archive them if needed.
For more tips, read the article, 6 Ways to Ensure the Wellness of Your Donor Data.

Recent Project Launches

Congratulations to our clients on these recent launches:



11 Simple (but Impactful!) Ways to Improve Your Peer-to-Peer Fundraising
July 24, 2019; 2:00pm Eastern
Join Cathexis Partners and our friends at Qgiv to learn how to take your peer-to-peer fundraising to new heights.


It’s a Peer-to-Peer World virtual conference
September 12, 2019
Join Cathexis Partners and four other companies that serve nonprofits for five peer-to-peer fundraising focused webinars in one day.


Raise Conference
September 16-17, 2019; Chicago
Cathexis Partners will be presenting on the topic of keeping your peer-to-peer fundraising donors engaged.


bbcon 2019
October 15-17, 2019; Nashville
Cathexis Partners will be sponsoring, exhibiting, and speaking at this event. Stop by and see us!

New Service Package from Cathexis Partners

Google Ad Grant Assistance - Set up, maintain, and optimize your use of Google Ad Grants. Don’t see what you need? We also provide custom services to meet your specific needs — at a price you can afford!
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