I’m not one to follow trends for the sake of following trends ― especially when it comes to technology. But, I do think it’s important to keep an eye on the latest tech to help boost your nonprofit’s fundraising and marketing results.

Check out my recent blog post, Nonprofit Fundraising and Marketing Tech Trends to Watch in 2019 for six trends we think are worth trying based on what we’ve been seeing at Cathexis Partners in our work with nonprofits.

The first part of the new year is a great time to think about making tweaks to your online fundraising and marketing that will pay off for the rest of the year and beyond. Here are four tips to help you optimize your online marketing and fundraising for 2019:

• Polish your design. Your landing pages, website, and logo make a lasting impression on your constituents. Take a look at your designs to ensure they’re eye-catching and that they convey your organization’s mission and brand.
• Assess your data. Your constituent and donor data hold a wealth of information. Be sure you’re managing and analyzing your data to uncover trends and find opportunities to improve your fundraising campaigns and events.
• Fine-tune your campaigns. Ensure your events are optimized for recruiting and coaching participants. Also, make sure you’re leveraging your database, website, email marketing, social media, and software tools to engage with more supporters.
• Evaluate your software. Whether you’re looking to use new software for the first time, or you want to re-evaluate your existing software, assess your organization’s needs and make sure the platforms you have in place are the right ones for your nonprofit.

If you need help in any of these areas, we have affordable services and special packages to help you move into 2019 more efficiently and effectively. Contact us today to find out how we can help, or check out our services.

Congratulations to our clients on these recent launches:

• Big Brothers Big Sisters of Central Texas - TeamRaiser deployment for Bowl for Kids fundraising campaign
• Capital District YMCA - TeamRaiser deployments for more than a dozen fundraising campaigns
• Intermountain Foundation - TeamRaiser deployment for Running With Angels 5K event, plus numerous surveys, calendar events, and donation forms
• National Military Family Association - Luminate Online to WordPress site migration and build-out

• Design Services - Supercharge your online fundraising with affordable yet captivating designs.
• Peer-to-Peer Fundraising Tech Platform Selection - Find the right peer-to-peer tech for your nonprofit.
• TeamRaiser/Facebook Services - Get the most out of Facebook for your TeamRaiser campaigns.

Don’t see what you need? We also provide custom services to meet your specific needs — at a price you can afford!